As part of EHL’s significant investment in digitalization, the collaboration aims to capture new audiences and make ice hockey even more popular across Norway. Wisehockey will deliver solutions providing concrete tools for coaching, player development, and next-level fan engagement.

“We’ve seen the tremendous potential of this technology, and we believe it represents an important investment in the future of EHL. As a league, we have ambitious goals to scale our operations, and that requires smarter ways of working. Wisehockey’s solutions give us the opportunity to professionalize our daily operations, automate the collection and use of data, and create an even better product for clubs, coaches, officials, media, partners, and fans,” says Cato Cocozza, CEO of EHL.

“At the same time, technology alone doesn’t create value. It’s now up to our clubs and us to fully embrace these solutions and take advantage of the competitive edge they provide. That’s why implementation and increasing adoption across multiple areas of the game will be just as important as the technology itself,” Cocozza says.

Growing audience and business in the future

Wisehockey provides instant performance insights through data tracking and AI-driven, cloud-based live analytics. Advanced video tech, such as automated goal cameras and real-time video clipping, ensures efficient, modern tools for all parties involved in games.

Wisehockey’s API enables seamless delivery of game data to popular Forza-powered apps, enriching the fan experience.

“EliteHockey Ligaen continues to push the limits of what Norwegian ice hockey can become. The latest Men’s World Championship bronze medal is a wonderful example of the great work that has been done in the last years,” says Miska Kuusisto, Wisehockey’s Executive Vice President of Sales and Marketing.

“They are among the forward-thinking professional leagues investing heavily in AI and digitalization. This is exactly where the sports industry is headed, and it is where the future of audience growth and business opportunity lies,” Kuusisto concludes.

With this contract, EHL cements its position at the forefront of sports technology, while Wisehockey’s cutting-edge innovation continues to transform the game on and off the ice.

Wisehockey has provided fully automated real-time ice hockey statistics and related AI services to EHL since 2021. The new contract covers the years 2026–2030.

More information:

Contact us

Following the successful launch of its comprehensive AI portfolio, Wisesport now sets the bar for sports entertainment worldwide. Wisesport has integrated cutting-edge artificial intelligence with its industry-leading real-time tracking and analytics, transforming how media, broadcasters, and other league partners deliver value to fans worldwide.

The new AI tools and services include an AI assistant that provides in-depth game analysis for fans and experts, video clipping of match highlights, PTZ camera control for TV production, and more.

Leading the digital transformation of the sports industry, Wisesport and its hockey-specific platform, Wisehockey, operate across more than 3,000 sports games annually in over ten countries and multiple professional leagues.

The new digital colleague: AI Presenter

One of the latest and most unique additions to the Wisesport media portfolio is the AI presenter. Powered by large language models (LLMs), this digital assistant acts as a high-speed researcher for studio hosts.

By instantly processing massive amounts of historical and real-time data from the Wisesport platform, the AI provides deep-dive summaries for pre-game shows and intermission analyses. The system uses data from five or ten previous games, according to what the user wishes.

The first TV appearance of the AI-powered presenter was on MTV3’s broadcast of the Finnish hockey league Liiga on 16th January 2026.

Whether identifying a team’s efficiency in power-play positioning or predicting scoring threats under pressure, the AI assistant allows human experts to focus on storytelling while letting technology handle the complex data processing.

Cutting-edge visuals and automated production

Wisesport is reshaping the visual experience of both TV and social media with unique, reliable tools that automate and streamline many parts of the process.

Wisesport’s AI-powered Pan-Tilt-Zoom (PTZ) camera control tool handles TV camera movements autonomously. Already active in two partner leagues, it ensures the action is always captured with precision without the need for manual operation. With cost-effective automated camera control, high-quality broadcast and streaming become possible for leagues on all levels.

For social media teams, Wisesport’s automated video clipping tool automatically generates highlight clips, such as goals and top scoring chances, ready for immediate publication. This allows leagues and clubs to reach audiences instantly with engaging content. For instance, in the Finnish Hockey League, Liiga, Wisesport’s advanced video clipping tool is widely used to serve and engage fans across different platforms.

Visualized data on arena jumbotrons and in TV broadcasts still create a big part of the game experience. Wisehockey takes the screens to the next level by providing automated real-time visualizations of game statistics via the platform and API.

Wisesport’s statistical graphics are rendered in the cloud and delivered in real time to screens, keeping fans informed with live insights such as expected goals (xG), game momentum, and exciting player statistics picks. To remain true to the club’s or tournament’s spirit, organizations often request layouts with their brand colors and elements.

Scalable solutions for visionary sports organizations

As Wisesport continues to expand from ice hockey into football and basketball, the focus remains on reliability and scalability.

“Our goal is to increase the benefits of AI technologies to our partners by a magnitude,” says Miska Kuusisto, Executive Vice President of Sales and Marketing at Wisesport. “We aren’t just providing data; we are providing turnkey solutions for TV production, real-time video, and fan engagement that work in the demanding environment of live sports.”

With more next-generation launches on the horizon, Wisesport remains at the forefront of the digitalization of sports media, ensuring that every second of the game is captured, analyzed, and shared with fans across the globe.

About Wisesport

Wisesport provides fully automated real-time AI sports analytics by gathering game data using Quuppa’s advanced positioning technology, and automatically analyzing and presenting the data to users in a visualized and easy-to-use format.

The Wisehockey analytics platform has years of experience in introducing the possibilities of real-time data to ice hockey. Smart puck data is widely used in gambling, TV, and media.

Wisesport is an official trademark of the company Wisehockey Ltd.

Wisehockey and HC Davos have extended their partnership through 2028, continuing the integration of real-time AI-based analytics into the club’s men’s and women’s teams, as well as the Spengler Cup, the world’s oldest invitational ice hockey tournament.

The collaboration, which began in 2022, has enhanced both HC Davos’s performance analysis and fan engagement. The fully automated Wisehockey analytics platform provides a wide variety of real-time sports statistics, automated video clipping for social media, and visualized statistics for arena media and television broadcasts.

HC Davos’s men’s and women’s teams have utilized Wisehockey’s analytics to gain insights into player performance and game dynamics. The Spengler Cup, hosted annually by HC Davos, will incorporate Wisehockey’s analytics for the fourth consecutive year at the end of 2025, offering detailed game data to teams and fans.

“The most advanced tracking system with puck, the best mix of reliability and usability, and trusted by IIHF here in Davos. We look forward to continuing the collaboration with Wisehockey,” Marc Gianola, CEO of HC Davos and President of the Spengler Cup, summarizes the collaboration.

Digitalization and artificial intelligence are rapidly changing the sphere of sports analytics. With advanced algorithms, machine learning, and AI solutions, it is possible to develop metrics and tailor data for different audiences and purposes. For instance, Wisehockey’s automated video clipping tool identifies exciting game moments well beyond goal shots while also creating graphics and effects for the generated video clips. With such quick and efficient tools for creating content, HC Davos’s social media team can spend more time on the strategy and fine-tuning the elements that make their audience return to their content.

Wisehockey has also introduced AI technology in many other forms, such as pre-game analysis and automatically generated summaries of practice statistics.

“We are delighted to partner with forward-looking organizations. HC Davos and the Spengler Cup definitely belong in the group of visionaries. This collaboration is not only to leverage Wisehockey’s wide range of AI services, but also to find exciting ways to use data and innovate with other third parties,” adds Miska Kuusisto, Wisehockey’s Executive Vice President of Sales and Marketing.

Made possible by Wisehockey’s automated puck and player analytics, HC Davos has also introduced to its fans the Puck Legacy, a unique piece of memorabilia with a digital twist. With a game-used puck comes a QR code leading to the game history of the puck, including all fascinating shot and goal statistics as well as video clips of the most exciting moments played with the puck.

About Wisehockey

The Wisehockey system is a fully automated real-time sports analytics platform that gathers game data using Quuppa’s advanced positioning technology, and automatically analyzes and presents the data to users in a visualized and easy-to-use format.

The Wisehockey analytics platform has years of experience in introducing the possibilities of real-time data to ice hockey. Smart puck data is widely used in gambling, TV, and media.

Wisesport is an official trademark of the company Wisehockey Ltd.

The world’s leading real-time sports analytics provider Wisesport introduces new AI-based services that give a digital head start to the current and new partner leagues and organizations in ten different countries worldwide. Using the latest technologies, Wisesport launches AI solutions for analytics, coaching, media, and betting services, revolutionizing the traditional ways of engaging fans and providing sports services.

The flagship of the Wisesport family, the Wisehockey platform for automated real-time ice hockey analytics, introduces AI technology to the daily operations of over 150 hockey clubs in ten different countries. Implemented in ten full ice hockey leagues, the Wisehockey platform is used in over 3,000 games a year.

“Our goal with this launch is to increase the benefits of AI technologies to our partners by a magnitude. They have already been using some of the AI-based Wisesport features. Artificial intelligence is a great way to scale up and improve the quality of our services.

Wisesport is not just the leading provider of real-time sports data. We also provide data processing, visualization, and turnkey solutions for TV production, real-time video clipping, and coaching tools. Now we have, for instance, developed an AI assistant that helps to prepare for upcoming games based on all game data over time. There are many new next-generation launches ahead,” summarizes Miska Kuusisto, Executive Vice President of Sales and Marketing at Wisesport.

AI brings depth to sports analytics

AI-based real-time analytics are the backbone of Wisesport’s AI portfolio. The fully automated analytics platform tracks players and the puck or ball, providing coordinate data for cloud-based real-time calculation of hundreds of metrics. Data is collected and processed using the same standard in every game at all venues. Statistics are used not only for coaching but also to enrich the viewing experience in arenas and at home via TV and mobile solutions.

One of Wisesport’s long-time partners is the German professional hockey league PENNY DEL.

“The game is becoming faster and more complex – this applies to international ice hockey as well as to the PENNY DEL. The better prepared you are for your opponent, the higher your chances of success. In addition to studying videos, preparation also includes analyzing the opponent’s game data. Data analysts are needed to process the data, draw the right conclusions, and support the coaches before and during the game. Data alone will certainly not make the game better, but in conjunction with the coaching team, it can make all the difference,“ says Björn Franz, Head of Communications at the German Hockey League PENNY DEL.

Wisesport has refined analytics models of more advanced statistics such as expected possession value (EPV) using machine learning and AI tools. This enables the use of more data points and factoring in more situation-specific details than any other models on the market. The process is fully automated, requiring no dedicated personnel on-site.

Taking coaching tools to the next level

Accurate, curated data plays an increasingly important role in sports coaching. Tracking player and team performance continuously throughout seasons and years gives coaches tools for developing strategies that work in changing circumstances.

Wisesport’s user-friendly AI-based coaching tools provide real-time data in sync with video clips and advanced AI profiling of players and teams. The tools include the new Game Center that provides valuable pre-game analysis and an AI assistant.

“With the help of AI-based tools, coaching staff no longer have to spend so much time on time-consuming analysis work – monitoring at the team and individual level becomes automated, thus leaving more time for coaching itself and interaction with the players,” says Marko Haverinen, Head of Physical Training at Tappara, the multiple-time champion of Liiga and a long-time partner of Wisesport.

Users of the Wisehockey platform have found the new practice recording and statistics tools particularly helpful. With these tools, teams get real-time video of exercises with a real-time data feed synced with video clips, can tag different types of drills, and receive summaries of practice from a selected timespan.

“We utilize Wisehockey’s AI-based exercise summaries in our daily practice. Every practice session and game is measured – with the training summary, we can pace the load of on-ice exercises in relation to games and ensure that the level of the exercises is comparable to the demands of the games,” Haverinen says.

Enriching entertainment with AI

The wider audience most likely encounters Wisesport data and technology via sports broadcasts, their favorite club’s social media or app, and on arena screens during a game night.

“To serve future consumers of ice hockey entertainment in the ways they want, we must be able to implement different ways to enjoy sports entertainment. [Automatically created] short video clips on social media, for example, are one way to reach new target audiences while also hooking existing target audiences even deeper into ice hockey entertainment,” says Jukka Sundquist, Chief Digital Officer at the Finnish Hockey League Liiga.

Wisesport’s real-time video clipping tool for creating automated content about game highlights has become a standard tool for many clubs’ social media teams not just in Liiga but in other partner leagues as well.

“The biggest use case is producing video clips during a match to be shared on social media. Previously, these clips were created entirely manually, and producing clips during the game was difficult,” Sundquist explains.

For instance, Liiga has set full automation for generating video clips of all the goals in the game with pre-set criteria. The new kind of video content also includes statistical data, such as the best scoring chances based on expected goals (xG) during a game.

Additionally, two leagues have already started using the brand-new Wisesport AI PTZ for main TV camera control which expands the range of Wisesport’s media services.

Wisesport’s new AI commentator, developed with a large language model (LLM), is ready to step into sports studios to become a memorable companion for human experts with exciting statistical insights about the game based on all available Wisesport data.

New technology for betting platforms

Wisesport data is versatile, and providing tools for betting platforms is one of the company’s focus points. Wisesport has launched a new automated betting feed and predictive AI models based on real-time tracking data. Automated analysis of players and teams gives a strong basis for integrity services in betting.

Wisesport provides partners with a real-time API that can be seamlessly orchestrated into their own services.

In addition to the Wisehockey ice hockey analytics platform, Wisesport also operates in football and basketball under the Wisesport trademark.

About Wisesport

Wisesport provides fully automated real-time AI sports analytics by gathering game data using Quuppa’s advanced positioning technology, and automatically analyzing and presenting the data to users in a visualized and easy-to-use format.

The Wisehockey analytics platform has years of experience in introducing the possibilities of real-time data to ice hockey. Smart puck data is widely used in gambling, TV, and media.

Wisesport is an official trademark of the company Wisehockey Ltd.

The Finnish Ice Hockey Association expands the Wisehockey analytics platform to three ice hockey leagues, Mestis (second-highest men’s league), Finnish U20 league and Auroraliiga (premier women’s league). The new 5-year contract means that the analytics platform will be installed in almost 20 new arenas.

Generating statistics by automated algorithms does not require slow manual calculations, and the end results are more consistent compared to the human eye. The leagues receive more data and can analyze different aspects of the game more profoundly using different meters, on both player and team levels.

“Expanding Wisehockey’s analytics technology to Mestis, Finland’s U20 league and Auroraliiga is a historical step toward a completely new data-driven era in Finnish ice hockey. This technology provides Finnish ice hockey with a unique opportunity to train players individually and objectively. Players and coaches will receive accurate data about movements, game pace and in-game choices. Before this such data were only available on the highest level,” says Jere Lahti, Director of Competence Development and CDO at the Finnish Ice Hockey Association.

Partnership is part of the strategy

”Partnership with Wisehockey is not just another technology project for us. It is part of our strategic goal to make analytics and modern tools part of everyday operations in leagues on all levels. We also expect new openings in research, training and even business innovations,” Jere Lahti describes the significance of automated real-time analytics to the Finnish Ice Hockey Association.

When the Wisehockey platform gathers more data, players’ and teams’ performance can be tracked over long time periods. When analytics models improve, it is also possible to reprocess the gathered data to generate new statistics long after a game or practice.

“Wisehockey’s real-time analytics technology is a great step toward more systematic and individual coaching. It provides leagues with a professional-level knowledge base that wasn’t available before. This means that we can track player progress accurately and over time – not just during a game, but throughout the season,” says Olli Salo, High Performance Director at the Finnish Ice Hockey Association.

Wisehockey statistics can also be displayed during games on the jumbotron screen and LED screens in arenas, which adds a new layer to the viewer experience. Different ways of using Wisehockey data in arenas, on TV and in betting are already routine in big leagues like the Finnish Hockey League Liiga and the German PENNY DEL. Wisehockey’s automated video clipping tool helps even small hockey clubs create content quickly and easily, which makes hyping up the fans easier than ever.  

Real-time analytics provide hockey clubs with concrete knowledge

”Most of all, this technology is a tool that supports learning for us. It provides coaches with concrete knowledge that helps decision-making and gives players a clear picture of their progress. It also helps us compare data from international play to the data from our leagues. All of this supports the progress of Finnish high-level sports and strengthens the continuation of player development on different league levels,” Olli Salo summarizes.

The partnership also allows Wisehockey to continue developing the automated analytics platform backed with feedback from different levels of the sport.

”Our expanding partnership with the Finnish Ice Hockey Association highlights a significant advancement in Finnish ice hockey. In addition to real-time analysis, the new contract provides a wide range of automated video and training tools for everyday use by athletes and coaches from the beginning of an athlete’s path. We find it really great that Auroraliiga adopts real-time analytics as the first women’s league in the world. Our partnership with the Association also provides us with valuable feedback on the requirements of high-level sports and everyday operations,” says Miska Kuusisto, Vice President of Sales and Marketing at Wisehockey.

Using the Wisehockey platform in practices and on game days is simple. Games are played with a smart puck containing a tracking tag, and similar tags, with batteries lasting the entire season, are attached to players’ gear. The platform runs analytics automatically in the background.

Since the beginning of the partnership, Wisehockey has played a crucial role in adding value to Liiga’s coaching, marketing, and fan engagement. For instance, Wisehockey provides the official statistics for Liiga and empowers critical decision-making with data-driven insights at different levels.
Fans also benefit from the partnership. They can enjoy captivating data insights through mobile apps, the official league website, and arena LED screens. These innovations enable Finnish ice hockey to reach and engage audiences among competing forms of entertainment.

“We are happy with our long-standing partnership with Liiga and looking forward to our continuing collaboration. During all these years, we have introduced together unique digital solutions that have had a significant impact on Finnish hockey,” says Miska Kuusisto, Vice President of Sales and Marketing at Wisehockey.

For the 2024–2025 Liiga season which started in September, Wisehockey is set to introduce new cutting-edge features and tools. These additions to the Wisehockey platform will enrich coaches’ toolkit and expand opportunities for content creation using Wisehockey data.
“We are proud to continue our cooperation with Wisehockey. During our negotiation process, we researched several industry platforms. We concluded that in automated real-time data collection there isn’t a better platform in the world,” says Jukka Sundquist, Chief Digital Officer at Liiga.

New cutting-edge services

Wisehockey currently provides the highest number of automated real-time sports analytics services on the market. This is also visible in Liiga.

 “In Liiga, we started by providing automated real-time analytics for media and betting partners. This is still our unique ability and remains at the core of the product. Now Wisehockey also provides official statistics, video analysis, unparalleled data assets for research purposes, and expanded TV services including real-time visualizations. With this new contract, we will expand our product in Liiga even further. Wisehockey’s revolutionary real-time TV feed clipping and multi-camera coaches’ challenge systems will be added to the long list of our services,” Miska Kuusisto says.

Both sides are strongly committed to the partnership. “Now that we have agreed to continue our cooperation, we are committed to building and executing an agreed roadmap. There will be three focus areas: making Wisehockey data more visible to the Finnish Hockey League (Liiga) followers, commercializing the collected data, and streamlining the tech and data ecosystem that the Finnish Hockey League clubs need for game and player analysis as well as scouting,” Jukka Sundquist concludes.

Wisehockey’s fully automated real-time sports analytics platform has been used in Liiga since 2017, and it was adopted league-wide in 2019. With the ongoing collaboration, both organizations push the boundaries of what’s possible in sports analytics and fan engagement.

More information

For more information, please contact us.

Wisehockey is the current provider of official statistics for PENNY DEL with the automated analytics platform. The league and the clubs also benefit from other unique opportunities of real-time analytics. The Wisehockey platform is installed to all 14 PENNY DEL arenas around Germany.

With Wisehockey, PENNY DEL has been able to take their sports product to the next level. Fully automated real-time analytics enhance coaching and player and sport development. Analytics also provide new digital solutions to fan engagement via multiple channels and to arena entertainment.

As an example of a new unique collectible, in the last spring PENNY DEL auctioned game-used hockey pucks for charity. These were more than just pucks: their new owners can access the pucks’ individual game statistics called Puck Biographies via QR codes.

The PENNY DEL, coaching staff, and sports management have been very satisfied with the easy-to-use Wisehockey platform. The daily operating of the platform is found effortless, and the new data backs decision-making in the fields of sport, entertainment, and marketing.

More innovations to come

Wisehockey’s Vice President of Sales and Marketing Miska Kuusisto is very satisfied with the partnership with PENNY DEL and is ready to share the sports analytics company’s plans for the future.

“We have already made great achievements with PENNY DEL both in hard analytics and related business. Our unique Puck Biography is a great example of elevating fan engagement with data. We are excited to continue this partnership and collaboration in the following years. At the same time, Wisehockey makes a wide range of new data-related services available to all PENNY DEL teams like automated real-time video clipping from TV feed and a next-generation real-time coaching tool package to games and practices,” Kuusisto says.

PENNY DEL is looking forward to the following years with Wisehockey’s fully automated real-time analytics, too.

“We are very happy to continue our partnership with Wisehockey at least until 2028,” says Gernot Tripcke, Commissioner of the PENNY DEL. “Our clubs and we as a league benefit from the opportunities and are looking forward to even more tools in the future.”

More information

For more information, please contact us.

Since September, Wisehockey’s EPV has been used by professional hockey leagues including the Finnish league Liiga, the German league DEL, and the Norwegian league EliteHockey Ligaen. Wisehockey is also planning to introduce real-time EPV to other team sports like football, handball, and basketball with the Wisesport analytics platform.

Expected possession value is an advanced statistic that takes into account many aspects of the game. Essentially, EPV measures how likely it is that a team’s puck control leads to scoring within the following eight seconds.

”EPV measures how much value a player creates or loses through their actions while in possession of the puck. To quantify the actions’ effectiveness, we take into account the game context and the expected value of the decisions available to the player,” Wisehockey’s Data Scientist Frans Murto says.

With EPV, one can identify players who are consistently effective decision-makers and dig deeper into players’ skills and playing styles.

“High EPV indicates players who are consistently able to progress play, mitigate danger, or create high-value plays from low-value situations. You can also use EPV to profile and compare players according to their skill sets, and categorize how players generate or lose value in each phase of play. You can also observe how their decision-making changes depending on the on-ice situation,” Murto explains.

Advantage over other metrics

Possession value models have an advantage over other existing metrics.

“They are not dependent on a future outcome like shots or goals. This allows for a more accurate and granular assessment of a player’s on-puck ability, as each action is valued based on how much it impacts the current on-ice situation,” Frans Murto says.

The Wisehockey platform collects and processes real-time positioning data from over 3,000 games a year. The EPV model is based on this mass of high-quality data.

Wisehockey has plans to develop EPV-based statistics further to include off-puck events like puck battles and screens. In addition to EPV itself, values derived from it are also useful. They can be used to develop models that measure how players affect the game through their offensive and defensive off-puck positioning.

Moreover, Wisehockey is planning to adapt the EPV model to other team sports like football, handball, or basketball.

The demand for automated sports analytics is growing

The use of automated digital analytics platforms and tools in professional sports is growing. There is also a growing demand for automated video clipping in sports broadcasting. Many companies are looking for cost-efficient ways to produce new content for their viewers and attract new audiences.

In addition to advanced sports statistics such as the EPV, Wisehockey has put effort into enhanced game video analysis and tagging tools for this season. These features are especially important to video coaches who must traditionally watch dozens of videos to tag every shot, goal, face-off, and other important game event by hand. Automated analytics also enable tracking game events like potential scoring changes that would otherwise be difficult or even impossible to identify consistently.

Wisehockey’s fully automated real-time sports analytics platform is used by several professional leagues across Europe. The platform is used in many other tournaments a year as well, including the Spengler Cup in Switzerland again this year.

Additionally, the automated Wisesport football analytics platform is used in the Finnish national football training center Eerikkilä’s games from juniors to professionals on a daily basis.

More information

For more information, please contact us.