Press release on 4 March 2026
Following the successful launch of its comprehensive AI portfolio, Wisesport now sets the bar for sports entertainment worldwide. Wisesport has integrated cutting-edge artificial intelligence with its industry-leading real-time tracking and analytics, transforming how media, broadcasters, and other league partners deliver value to fans worldwide.
The new AI tools and services include an AI assistant that provides in-depth game analysis for fans and experts, video clipping of match highlights, PTZ camera control for TV production, and more.
Leading the digital transformation of the sports industry, Wisesport and its hockey-specific platform, Wisehockey, operate across more than 3,000 sports games annually in over ten countries and multiple professional leagues.
The new digital colleague: AI Presenter
One of the latest and most unique additions to the Wisesport media portfolio is the AI presenter. Powered by large language models (LLMs), this digital assistant acts as a high-speed researcher for studio hosts.
By instantly processing massive amounts of historical and real-time data from the Wisesport platform, the AI provides deep-dive summaries for pre-game shows and intermission analyses. The system uses data from five or ten previous games, according to what the user wishes.
The first TV appearance of the AI-powered presenter was on MTV3’s broadcast of the Finnish hockey league Liiga on 16th January 2026.
Whether identifying a team’s efficiency in power-play positioning or predicting scoring threats under pressure, the AI assistant allows human experts to focus on storytelling while letting technology handle the complex data processing.
Cutting-edge visuals and automated production
Wisesport is reshaping the visual experience of both TV and social media with unique, reliable tools that automate and streamline many parts of the process.
Wisesport’s AI-powered Pan-Tilt-Zoom (PTZ) camera control tool handles TV camera movements autonomously. Already active in two partner leagues, it ensures the action is always captured with precision without the need for manual operation. With cost-effective automated camera control, high-quality broadcast and streaming become possible for leagues on all levels.
For social media teams, Wisesport’s automated video clipping tool automatically generates highlight clips, such as goals and top scoring chances, ready for immediate publication. This allows leagues and clubs to reach audiences instantly with engaging content. For instance, in the Finnish Hockey League, Liiga, Wisesport’s advanced video clipping tool is widely used to serve and engage fans across different platforms.
Visualized data on arena jumbotrons and in TV broadcasts still create a big part of the game experience. Wisehockey takes the screens to the next level by providing automated real-time visualizations of game statistics via the platform and API.
Wisesport’s statistical graphics are rendered in the cloud and delivered in real time to screens, keeping fans informed with live insights such as expected goals (xG), game momentum, and exciting player statistics picks. To remain true to the club’s or tournament’s spirit, organizations often request layouts with their brand colors and elements.
Scalable solutions for visionary sports organizations
As Wisesport continues to expand from ice hockey into football and basketball, the focus remains on reliability and scalability.
“Our goal is to increase the benefits of AI technologies to our partners by a magnitude,” says Miska Kuusisto, Executive Vice President of Sales and Marketing at Wisesport. “We aren’t just providing data; we are providing turnkey solutions for TV production, real-time video, and fan engagement that work in the demanding environment of live sports.”
With more next-generation launches on the horizon, Wisesport remains at the forefront of the digitalization of sports media, ensuring that every second of the game is captured, analyzed, and shared with fans across the globe.
About Wisesport
Wisesport provides fully automated real-time AI sports analytics by gathering game data using Quuppa’s advanced positioning technology, and automatically analyzing and presenting the data to users in a visualized and easy-to-use format.
The Wisehockey analytics platform has years of experience in introducing the possibilities of real-time data to ice hockey. Smart puck data is widely used in gambling, TV, and media.
Wisesport is an official trademark of the company Wisehockey Ltd.
