Wisehockey renews its long-standing partnership with the Finnish Hockey League Liiga. The collaboration will extend through 2027, continuing to advance Liiga’s operations and fan experience with digitalization and automated real-time analytics.
Since the beginning of the partnership, Wisehockey has played a crucial role in adding value to Liiga’s coaching, marketing, and fan engagement. For instance, Wisehockey provides the official statistics for Liiga and empowers critical decision-making with data-driven insights at different levels.
Fans also benefit from the partnership. They can enjoy captivating data insights through mobile apps, the official league website, and arena LED screens. These innovations enable Finnish ice hockey to reach and engage audiences among competing forms of entertainment.
“We are happy with our long-standing partnership with Liiga and looking forward to our continuing collaboration. During all these years, we have introduced together unique digital solutions that have had a significant impact on Finnish hockey,” says Miska Kuusisto, Vice President of Sales and Marketing at Wisehockey.
For the 2024–2025 Liiga season which started in September, Wisehockey is set to introduce new cutting-edge features and tools. These additions to the Wisehockey platform will enrich coaches’ toolkit and expand opportunities for content creation using Wisehockey data.
“We are proud to continue our cooperation with Wisehockey. During our negotiation process, we researched several industry platforms. We concluded that in automated real-time data collection there isn’t a better platform in the world,” says Jukka Sundquist, Chief Digital Officer at Liiga.
New cutting-edge services
Wisehockey currently provides the highest number of automated real-time sports analytics services on the market. This is also visible in Liiga.
“In Liiga, we started by providing automated real-time analytics for media and betting partners. This is still our unique ability and remains at the core of the product. Now Wisehockey also provides official statistics, video analysis, unparalleled data assets for research purposes, and expanded TV services including real-time visualizations. With this new contract, we will expand our product in Liiga even further. Wisehockey’s revolutionary real-time TV feed clipping and multi-camera coaches’ challenge systems will be added to the long list of our services,” Miska Kuusisto says.
Both sides are strongly committed to the partnership. “Now that we have agreed to continue our cooperation, we are committed to building and executing an agreed roadmap. There will be three focus areas: making Wisehockey data more visible to the Finnish Hockey League (Liiga) followers, commercializing the collected data, and streamlining the tech and data ecosystem that the Finnish Hockey League clubs need for game and player analysis as well as scouting,” Jukka Sundquist concludes.
Wisehockey’s fully automated real-time sports analytics platform has been used in Liiga since 2017, and it was adopted league-wide in 2019. With the ongoing collaboration, both organizations push the boundaries of what’s possible in sports analytics and fan engagement.
More information
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